In order to have a successful creative outcome or solution to a visual problem, you have to go through a cyclic design process. This is a cycle which involves developing your ideas to produce the most successful possible outcome. The cycle initially starts by thinking of an idea or possible solution. You then have to plan how you could possibly make this idea become reality, thinking about the materials you will use, equipment you will need, what facilities you need to gain access too (e.g. a photography studio) etc. This will then lead you into the "do" part of the cycle, which is where you need to create the idea you have created for the visual problem. Once you have done this, it is very important to evaluate your produced idea. This is so you can make improvements and develop your ideas further; therefore ensuring your visual solution is the best it possibly can be. Every time you evaluate an idea, new questions emerge, which need to be answered in order to have a successful outcome. These questions are usually “can it work better?" and "can it look better?". The improvements and development you find from evaluating you work will then cause you to have to think about your ideas, therefore creating the cyclic design process.
The number of times you have to go around this this cycle all depends on how strong your initial idea is. It also depends on the improvements you choose to make. Making intelligent improvements will reduce the number of times you have to go through the cyclic design process. Thomas Edison had to go through this process many times when creating the light bulb, as he designed over 10 000 prototypes before creating a working light bulb.
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